Effective Supply Chain Marketing & Engagement

Is your company or are your suppliers failing to engage appropriately with prospective customers or your company? Common Supply Chain Marketing & Engagement issues have been identified in the client projects we have managed, that are preventing firms from engaging effectively with strategic customers and strategic suppliers.


The common Supply Chain Marketing & Engagement issues identified within enterprises include:

  • Lack of identification of their preferred target market
  • Lack of market research
  • Lack of acknowledging how the preferred target market wants to do business
  • Wasting money on non-targeted promotional activities
  • Lack of business development and understanding how to conduct business development (including strategic and operational roles)
  • Lack of recording and monitoring of business opportunities
  • Lack of Internet presence and lack of case studies and testimonials on the website
  • Lack of Customer Relationship Management
  • Lack of client surveys
  • Lack of in-service feedback
  • Lack of recording of client feedback and follow-up.

Effective Supply Chain Marketing & Engagement: Closely tied with the Strategic Business Plan is the Strategic Marketing & Engagement Plan which may include:

  • Identify the preferred target market
  • Customer segmentation
  • Conduct market research of the preferred target market
  • Identify how the preferred target market wants to do business
  • Implement direct target marketing
  • Conduct business development and Customer Relationship Management activities
  • Record and monitor business opportunities
  • Promote case studies and testimonials on your website
  • Survey your clients, seek and record feedback, track corrective actions
  • Develop strategic client relationships
  • Develop and promote your Capability Statement.

Contact us if you require more information regarding any of the following:

  • What is Supply Chain Marketing & Engagement
  • How to conduct market research
  • How best to do business with the preferred target market
  • How to conduct Customer Segmentation
  • What is Customer Relationship Management
  • How to conduct client surveys, seek in-service feedback, record feedback and corrective actions, follow-up and the role of technology
  • Identifying suitable business development activities for your preferred target market
  • How to record and monitor business opportunities
  • How to ensure your website supports your strategic direction and adequately promotes your capability and capacity.